Today’s Homebuyers want more than well-designed interiors; they expect homes that support organization, efficiency, and everyday functionality from the moment they move in. As storage continues to rank among the most important home features, Builders are increasingly focused on offering solutions that enhance livability across the entire home.
Closet Selector® helps Builders meet this demand by providing Homebuyers with an intuitive way to explore and select storage upgrades before construction is complete. The platform supports personalization across key living spaces, including closets, pantries, laundry rooms, mudrooms, and garages, helping transform standard areas into highly functional, organized environments.
Expanding Storage Beyond Traditional Closets
Storage expectations now extend well beyond bedroom closets. Homebuyers are looking for well-designed organization solutions throughout the home that improve daily routines and reduce clutter.
Pantries are expected to support efficient food storage and meal preparation. Laundry rooms are designed to improve household flow and usability. Mudrooms provide structured drop zones for active families. Even linen closets, home offices, and secondary storage areas are being evaluated for functionality and efficiency.
By offering upgrade opportunities across multiple areas of the home, Builders can deliver a more complete and responsive living experience while helping Homebuyers make confident design decisions early in the process.
A Streamlined Upgrade Experience
Closet Selector provides a centralized platform for presenting storage options in a clear, visual, and guided format. This allows Homebuyers to evaluate upgrades consistently across multiple spaces while reducing complexity in the selection process.
Through the platform, Homebuyers can review product options, explore inspiration imagery, and access supporting materials such as videos and brochures. This helps improve understanding of available upgrades and supports more informed decision-making before construction is finalized.
For Builders, Closet Selector helps standardize the selection process and ensures that storage upgrades are seamlessly integrated into the home design workflow.
freedomRail EDGE for Garage Storage
Closet Selector now includes freedomRail® EDGE as an available garage storage upgrade. Launched late last year, EDGE expands storage design capabilities into one of the home's most active and multifunctional areas.
Modern garages serve a wide range of purposes beyond vehicle storage, including sports equipment organization, home gyms, workshops, seasonal storage, and general household overflow. As these spaces become increasingly central to daily life, demand continues to grow for flexible and durable storage solutions.
EDGE is a modular system that combines shelving, cabinetry, and accessories designed to adapt as storage needs change. Built for durability and everyday use, it supports the demands of active households while delivering a clean, modern aesthetic with its Slate finish. The system provides a cohesive solution for organizing everything from tools and outdoor gear to recreational and seasonal items.
Delivering Greater Value Through Home Storage
As Homebuyer expectations continue to evolve, storage remains a key driver of perceived home value and satisfaction. With solutions available across closets, pantries, laundry rooms, mudrooms, home offices, and garages, Closet Selector enables Builders to offer a more complete, whole-home approach to organization.
By supporting personalization throughout the home, Builders can deliver a more seamless and functional living experience that aligns with how Homebuyers live today. If you’re interested in offering freedomRail EDGE, please contact your Sales Representative today!