The homebuying experience is evolving — and so are buyer expectations. As the industry shifts, many Builders are asking: Do we still need Design Centers and Model Homes? The answer isn’t one-size-fits-all. It depends on the Builder type, the buyer demographic, and the tools available to enhance the journey.
The Hybrid Reality of Homebuying Today
Most Builders are embracing a hybrid approach — combining in-person experiences with digital tools that offer flexibility and convenience.
Custom Builders typically need both in-person and digital touchpoints to deliver a personalized, hands-on experience.
Production Builders, on the other hand, tend to lean more digitally due to limited structural options and faster decision timelines.
Many Builders already have online floor plans, virtual tours, and interactive platforms to streamline the process.
While Model Homes and Design Centers still play an important role, especially for tactile and visual buyers, there's no denying that more Builders are looking to expand their digital presence. It’s all about making homebuying easier, without sacrificing clarity or personalization.
Closet Selector: Built for Both Buyer Journeys
That’s where Closet Selector® comes in. As Builders aim to create a smoother selection process, Closet Selector empowers buyers to explore closet options in their own time, whether they’re browsing from a couch or walking through a Design Center.
For virtual buyers, it offers a seamless, user-friendly experience that allows them to visualize and select the closet system that works best for their lifestyle, before they ever step into their new home.
For in-person buyers, it becomes a valuable tool for guided conversations. Design consultants or sales teams can walk buyers through the same tool, providing clarity and confidence with each selection. Including a closet display in a Model Home or Design Center further enhances the experience by offering a hands-on, interactive element.
Whether your buyer prefers digital independence or hands-on support, Closet Selector meets them where they are. For Builders, it simplifies the upgrade process, adds value to the home, and keeps projects on track, without complicating workflows.
The Future is Flexible
As more Builders look to scale digitally, tools like Closet Selector ensure you’re not just keeping up — you’re staying ahead. It's a win for your team and an even bigger win for your homebuyers.
Ready to bring your closet selections online? Learn more about Closet Selector.