When it comes to new home construction, Builders focus on curb appeal, kitchen finishes, and open floor plans. However, one feature that often gets overlooked, yet significantly impacts homebuyer satisfaction, is storage. Today’s buyers expect more than just a few shelves and hanging rods; they want thoughtful, functional spaces that make their lives easier. Builders who recognize this demand and upgrade their closet solutions not only set themselves apart but also increase home value and buyer satisfaction.
The Growing Demand for Better Storage
A recent study by the National Association of Home Builders (NAHB) found that walk-in closets rank among the top five most desired home features. Homebuyers, especially those purchasing mid-to-high-end homes, are prioritizing storage and organization like never before.
Additionally, a Zillow survey found that closet space is one of the top three most-wanted features among first-time homebuyers, and 60% of buyers are willing to pay more for a home with well-designed storage solutions.
Why? Because today’s lifestyles require smarter storage solutions. With more people working from home, growing families needing better organization, and homeowners wanting a polished, clutter-free look, closet and storage design has become a selling point, not an afterthought.
The Value of Upgraded Storage in New Homes
Buyers perceive homes with well-designed storage solutions as more functional, organized, and even more valuable. A thoughtfully planned closet system offers:
More usable space: Smart shelving, drawers, and customizable options maximize every inch.
A polished, high-end feel: Buyers associate custom closet systems with luxury.
Long-term functionality: Durable, adaptable storage grows with a homeowner’s needs.
How Builders Can Profit from Better Storage Solutions
Upgrading storage isn’t just a win for buyers; it’s a profitable opportunity for Builders. By offering enhanced closet solutions, Builders can:
Differentiate their homes from the competition. In a competitive market, better storage can be a key selling feature.
Create an additional revenue stream. Closet upgrades can be easily added as an option in the design center, increasing profit margins.
Reduce post-move-in modifications. Buyers won’t have to rip out basic wire shelving and replace it with aftermarket solutions, keeping them happier with their home.
Make Storage Simple with the Right Partner
Builders don’t have to figure out closet solutions on their own. Organized Living provides a turnkey approach to offering premium storage options. With a full range of products, Builder-friendly programs, and tools like Closet Selector®, we make it seamless to provide homebuyers with the storage they want while keeping the process simple for Builders.
Ready to learn how better closet solutions can sell more homes? Contact us today to get started.