A business’s best friend, an owner’s worst nightmare…social media! Whether you want to admit it or not, establishing your business on social media is important to gaining traffic and new customers. If you need inspiration, new ideas, or how to get started, follow along with these tips!
Platforms
Knowing what social media platforms are out there and making a presence on the ones you think are beneficial to your business can be key to reaching the correct audiences. For businesses, most social platforms have the option to create a Business Account or Page. This helps to look at your content's insights and analytics.
Content
When it comes to content, navigating when and what to post can be challenging. We like to think of it this way,
- LinkedIn is great for Business to Business (B2B) content.
- Instagram, Facebook, TikTok, and Pinterest are great for Business to Consumer (B2C) content.
Another way to look at it is LinkedIn is a great platform for formal content that you would share in a meeting with a customer. Consider Instagram, Facebook, TikTok, and Pinterest as platforms with more informal content. While the content you post on more “informal” platforms can still be educational and helpful, reaching the audience in more creative ways is usually done on these platforms.
Consistency
Staying consistent with posting content is important to gaining traffic to your accounts. We recommend creating a content calendar or a schedule for when you want to post and on what platforms. Most businesses will post on a few platforms on Mondays, Wednesdays, and Fridays and the remaining platforms on Tuesdays and Thursdays.
Videos
Videos have taken over social media by storm! We know it can be hard to know what to make a video of, so here is a list of ideas to get started,
- Before and after shots of a project
- Behind-the-scenes footage
- A day in the life
- Q&A
- Tips, tricks, and life hacks
- How-to’s
Remember that social media is a place to be creative, educate, get business exposure, and have fun!
We hope these tips have helped ease stress around social media and help your business grow and thrive!