If you’re looking to expand your business, you may be in a battle trying to navigate the hiring process and how to find employees that want to stay long-term. We attended the recent NAPO Conference earlier this year and learned about expanding your business with generations. Tammy Dowley-Blackman, CEO of Tammy Dowley-Blackman Group, LLC, which is a certified National Supplied Development Council Minority Business Enterprise (MBE), helped us with this challenge during a presentation.
The best advice we received is to find the correct generations and target them. With Millennials and Gen Z becoming recent graduates, they are looking for career opportunities. Unsure how to target them? Keep in mind that these two generations graduated during a global pandemic, know how to ask for what they want, and live in a more digital world than any other generation. A lot of Millennials and Gen Zers graduated either high school or college during COVID-19. This impacted their perspective of work and life balance as they became completely virtual. These young adults know what they want and know how to ask for it. Connection, stability, and remote work are three things we found to be the top demands out of all the ones Tammy shared.
Connection
Finding ways outside of work for team bonding is a great way to help stay connected. Happy hours, escape rooms, company picnics, yoga, going out to lunch, or company outings to a sports game are all great opportunities to encourage a connected team!
Stability
Nothing uprooted these generations’ lives like the instability that came with COVID-19. Having a stable job, income, and a consistent workload is vital for these generations. They want to know what to expect with the workload and what a day-to-day work week will look like.
Remote Work
We know remote work can be difficult in an industry like organizing. Remote work has become a lot of people’s preference. Having a work model that has remote options can help you and your business stand out more than others. A hybrid work model can consist of what works best for you, your business, and your employees. Setting a schedule could look like Monday, Wednesday, and Fridays in the office or on-site helping clients. Tuesdays and Thursdays can be admin work like scheduling, responding to emails, ordering products, and consultations.
Whether you are looking to expand your business or want to know how to reach younger generations, we hope these tips help your business grow and thrive! To find more tips & tricks check here!